Network Design For A Shoe Company

The Need

An offshore privately held manufacturer of footwear components developed a unique new design for an entire shoe and concluded that the best way to introduce it in the U.S. was through e-commerce market channels.

The Solution

Establish was engaged to set-up the distribution network for the new product and to do so, identified the overall best distribution location for the new product and also identified the best third party to provide the related order fulfillment and returns services. Subsequently, Establish evaluated the third party near the end of the initial contract period to confirm that services were being provided as agreed.

The Result

Sales of the new product increased by geometric proportions and today, the product is well known by its brand name, and possibly an icon, in the U. S. market. In addition, Establish assisted the manufacturer in identifying and acquiring the overall best software to support the growing business.